Fruit & Veg

Unicorn has what is probably the North West's largest choice of organic fruit and veg. We focus on regionally produced, seasonal fruit and vegetables and we are always careful which growers we buy from. Over the years we have built strong relationships with both UK farmers and European producer groups, so we can sell good quality, fairly-priced organic produce. We only sell organic and 'in conversion' fruit and vegetables and typically offer around 70 lines on any day. As we don't sell conventional (non-organic) produce we don't have to prepack to distinguish at the till, this means you avoid the extra 15-20% price penalty added at the multiples. Another benefit of loose fruit and veg is that you can choose which selection you want, really see and smell what your getting, while avoiding having to deal with piles of packaging at home.

Our enthusiasm for supporting local growers is tempered by the market realities of UK horticulture where prices we all consider reasonable don't always cover production costs.

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A strong £, cheap overseas labour, low fuelmile costs and low grocery expenditure in the UK all combine to muddle our shopping perceptions. In real terms fresh fruit and veg has never been cheaper. Despite all this our direct buying approach will still make our certified produce at times cheaper than non-organic supermarket produce (particularly UK field crops but rarely fruit). The organic range at supermarkets has yet to compete with us on price, availability, range and quality.

Find out more about where some of our fruit & veg comes from on our veg growers page.